Project Overview
This project originated from a university brief to design a stand-out soft drink brand targeted at people under the age of 30. I later revisited the concept to refine and improve the original design, focusing on clarity, visual impact, and brand appeal.
The result is Infuze Fusion, a sparkling soft drink designed to feel energetic, refreshing, and contemporary.
Objective
The objective was to create a visually compelling drink brand that would resonate with a younger audience, using colour, typography, and flavour cues to communicate freshness and excitement.
The name Infuze Fusion reflects the product concept which combines fruit flavours with a sparkling “zing” to create a refreshing and thirst-quenching experience.
Research & Visual Approach
To inform the design, I analysed a range of existing commercial soft drink brands, including Boost and Sprite, focusing on how they use bold colour palettes and expressive typography to attract attention and convey energy.
Drawing from this research, I explored colour combinations that felt vibrant and youthful while remaining cohesive and readable. I leaned toward warm tones, inspired by the feeling of a sunny day, alongside natural fruit colours to reinforce flavour and freshness.
Creative Decision
The final design balances bright, energetic colours with clean typography to bring the product to life on shelf. The palette was carefully chosen to feel bold without becoming overwhelming, ensuring the branding remained approachable and recognisable.
By combining warmth, contrast, and fruit-led colour cues, the design aims to communicate refreshment instantly while standing out in a competitive drinks market.
Outcome & Learnings
Through revisiting and refining this project, I:
- Strengthened my understanding of brand-led colour systems.
- Improved my ability to analyse and apply commercial design references.
- Developed greater confidence in making visual decisions based on audience and context.
This project reinforced the importance of clarity, consistency, and energy when designing for fast-moving consumer products.
