Project Overview
In this project, I was tasked to create deliverables across three formats for Vargas vs Smith, promoting their fight originally set in Las Vegas and later relocated to Arizona.
As this was my first time designing within a corporate environment, my usual approach shifted. Instead of moving straight into execution, I was required to explore a broader range of ideas and present them through an initial moodboard stage.
Objective
The goal was to create impactful posters that both boxing fans and a general audience could immediately understand and feel drawn to watching the fight.
In addition to the visuals, I was asked to develop a clear narrative behind the campaign. I explored four creative directions:
- Dos Gigantes
- Demons Awaken
- Fire vs Ice
- Gear Up for the Next Battle
Creative Decision
After reviewing the concepts, I selected Dos Gigantes as the final direction. It best matched the tone of the event and felt appropriate for two high-profile fighters within the boxing scene.
The concept was inspired by the atmosphere of a Red Dead Redemption loading screen, using bold colour, scale, and contrast. The fighters are positioned together at the side, with Las Vegas presented as the central stage, reinforcing the sense of spectacle and anticipation around the event.
Early ConceptUAL Artwork
Early Concept Artwork #1 based on the Fire vs Ice Concept Idea
Early Concept Artwork #2 based on Titan Clash Idea
