Órale! Sapores was a personal project creating a flyer / menu for a Mexican restaurant targeted towards fans of Mexican food and lovers of diverse flavours and taste. Why I created a Mexican oriented franchise was because I felt it was heavily unappreciated and not very common in such a diverse city as London. this ADVERT IS AN EXTENSION OF THE THE FLYER/MENU I created beforehand.
THE THOUGHT PROCESS BEHIND THE VIDEO WAS CREATING SOMETHING WHICH IS SHORT, IMPACTFUL AND MEMORABLE. IN WHICH I HIGHLIGHTED 3 ITEMS BEING BEEF ENCHILADAS, CHICKEN BURGERS AND GIGANTE STEAK TACOS. I FELT THIS WOULD APPEAL TO FANS OF MEXICAN FOOD AS WELL AS THE STANDARD CUSTOMER SINCE BURGERS ARE POPULAR IN THE UK. I DECIDED TO START THE VIDEO WITH THE 3 MENU ITEMS BEING SPLIT AND SLICE IN WITH RED AND GREEN TO SHOW VARIETY AND SHOW COLORS REPRESENTING MEXICO WITH SMALL PRESENCE OF WHITE. HAVING A PAUSE TO SHOWCASE THE ITEMS SO VIEWERS CAN SEE WHAT TO EXPECT AT THE RESTAURANT. THEN TRANISITIONING WITH FIRE INTO A DARK,FIERY BACKGROUND WITH EACH MENU ITEM TEXT IN FIRE SINCE YOU ASSOCIATE FOOD WITH FIRE/HEAT AND HAVING THEM APPEAR WITH A BANG TO ADD A DRAMATIC FLAIR AND MAKE THE VIEWER SEE IT AS MEMORABLE. ONCE AGAIN TRANISITONING FIRE TO SHOW THE PRICE BEING 8.99 TO SHOW A REASONABLE PRICE AND HAVING FIRE EMBERS SOUND BE HEARD WHEN IT APPEARS SLOWLY AND THEN FINALLY TRANSITIONING OUT WITH THE LOGO APPEARING. additionally, I DECIDED TO GO WITH ROCK MUSIC SINCE I FELT IT MATCHED THE TONE OF THE OVERALL VIDEO AND FELT DIRECT AND CATCHY.
